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HERITAGE

3d / packaging / illustration

MOLSON_Artistlabels-by-Miranda-Sivilay

 

3d render and Illustration Miranda Sivilay

WHAT

I’ve been a proud Canadian my whole life growing up in small town Hamilton. As a beer lover, I thought I share my personal design work for Molson Canadian bottles. The idea is simple: 6 iconic motifs playing on the cliches of what makes a Canadian.“The motifs are hand-drawn in black ink, and dynamically offset within the label. The Molson logo remains familiar. In addition to the set, there is a 7th bottle label that is a compilation of all the motifs as a collector edition. The purpose for the designs is to remind us of Canadian heritage while personifying the beer. This enables storytelling, to give communities something to share, and to feel connected with the friend who created it or the artist next door.