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Great Gulf Golf Tournament

art direction / branding / illustration / installation

Client: Great Gulf

Project timeline: 1 month

CHALLENGE

Branding and production design for Great Gulf’s 2nd Annual Golf Tournament 2018. This years theme was Hawaii.

 

RESULT

Working with the creative director and project manager; I researched, illustrated and developed (within budget) various signages and print materials, based on “Blue Hawaii” film, while integrating the Great Gulf branding. The corporate blue combined with clean shapes and a vintage travel poster style makes a playful, yet mature synergy. Because it was an outdoor event, surface substrates that withstood light, rain, humidity, dubree were factored in.