Photography Tyler Hayward @tilore
Branding for an independent eyelash extension service in Toronto, was inspired by the persona of Nudsuda Swangsang and Sailor Moon. I wanted to separate her brand from the majority competition in the beauty servicing industry – the minimalistic style, by creating a playful, illustrative logo that is inviting and doesn’t take itself too seriously.
Someone once said “We are closer to Cleopatra, than she is to the pyramid” implying the speed of evolution. Bless the internet because if it wasn’t for Instagram, I wouldn’t have met Co-founder of WeWork, Miguel McKelvey who invited me for a tour of their NYC hq at 115 W 18th St.
WeWork is the airbnb of office spaces for small businesses (team of 1-100), freelancers, and entrepreneurs. What makes them unique from renting a co-space anywhere else is simply perks. As a WeWork member you gain: access to unlimited drinks on tap, fully-furnish office spaces, book event spaces or conference rooms, discounts on benefits like healthcare and gym, work abroad pass at any WeWork location, but best of all you gain access to their community network and exclusive events*. So lets say the guy sitting in the “hot desk” next to you could be your next business partner, and the girl at the Summer Camp is a potential client. Either way, WeWork is creating an inspiring environment all around the world for both opportunities and personal growth. I dub the WeWork HQ, The Xavier Institute because of the vast departments and multi-personalities walking the flavorpaper mural hallways mostly designed by team @WeAreLunchMoney. Modern with pops of scandanavian deco and dash of neo-rustic inspiration is the WeWork aesthetic for comfort. From suits and tie types to graphic tees and sneakerheads, everyone here respects the vision and shares two common traits: passionate and friendly.
*depends on membership level
There is only 1 rule at WeWork: Open Concept. The purpose of the co-space is to promote interaction, energy and a sense of community. That is why they have not yet created spaces for artists like painters because many artists like to work in isolation and this does not align with the WeWork vision; however, WeWork Art Director Jeremiah said they love to collaborate with local, emerging or upcoming artists.
We could work with the Artist with 10k followers, or the Artist whose mural is seen everywhere but we like to work with new artists. We want to be part of their growth and their success story.
I was happy to hear that I am someone they would collaborate with for WeWork Toronto – Coming soon!
This weekend is all things basketball – I’m working on a motion graphics video for Canadian Basketball night that will be featured on the overhead at the Air Canada Center Feb 24th. Tonight is the NBA All-Star game so basketball and animation is pretty much taking over my month list of to-dos, and thanks to Yobi I’m actually tuning in. Also, the colour red has been reoccurring for obvious reasons (valentines, Toronto Raptors, Canada, red wine, lobster dinner).
Illustration for Yobi // Inspired by: lasers, Nevada and the 80s // Sounds like: experimental house-R&B
I always have fun making artwork for Yobi’s mixes because his playlist takes me on a journey of exposition, climax, and denouement. I instantly visualize a story or world. I thought it’d be cool to share some of my process in creating the artwork.
I started from a reference of my photograph (below) for a general palette, then mapped out shapes using the mixer brush tool in PS . It was my first time experimenting with this brush, and I found it to be useful in setting the tone of the frame. It’s a great blending hack especially — personally, I like colour blocking and achieving loose renders or abstract feeling in my works, so I only utilized the colour values. Often times, I freestyle paint so nothing is planned, I prefer this so I can play around with composition before working in the gaps. In the final stages, I would smudge areas that see fit, sharpen edges, add text, grain and glow to create that retro appeal. The artwork took 3-4hrs – one sitting to complete.
(FL tube lighting fixture)
That’s not all, I took the initiative to animate some of the elements in After Effects. The tools I used include masking, liquify, caustics simulation.
We don’t believe making an impact is a program. It doesn’t come from a focus group, and it’s not an agenda item. Turning heads and creating believers comes down to a laser-like focus on connecting people to brand and culture.
Rapt Studio is an architecture and creative strategy agency based in LA/SF. We chatted with Rod @UniformJournal, community manager at the Culver City studio to get insight on the the day in the life, process and the future of design in LA.
What does Rapt mean? To captivate and transport with emotion through the senses: sight, sound, smell, touch, taste. It is also short for Raptor which is their studio mascot “Rawr!” and plays very well with their ballsy, cutting-edge aesthetic in design.
In 3 words, how would you describe Rapt Studio? Community, playful, bold. Rapt occasionally engages in creative mornings out on their patio. As an architecture firm at core, they also know a thing or two about textures and tiles and its psychological play in room spaces. They seem to cleverly juxtaposition materials to reflect an era, or atmosphere. They implement vibrant hues, maybe a little 70’s, maybe steam punk, tapered walls, glossy furniture. They are involved in all design curation of the space, ensuring each brand environment has their own unique identity and experience.
What project are you currently working on? A music theme. (Shows material grid of flashy guitars)
What’s new in LA? Something to look forward to is a Youtube hub for Youtube personalities to create awesome shit in the blah-blah-del-ray area (insert poop emoji)
And then we ended on a personal level and discussed music, Levis, photography and BoJack Horseman Netflix series. Thank you for letting us preview Rapt Studio!
Rapt Studio has a huge roster of clients from Adobe, LinkedIn, Google, Vans, innovating retail experiences, to lifestyle for campuses. Check out their design work